After 14 years in the maritime industry, including as Chief Operating Officer, and now as a Certified Professional Coach (Advanced), I've learned something crucial: generic business advice doesn't work for our sector.
Cadets are leaving at unprecedented rates. Leaders are struggling with challenges that generic business solutions can't touch. Organisations are watching millions disappear as talent walks away.
But here's the thing: the solution isn't what you think it is…
We've cracked the code on what actually works in maritime leadership development - and it's transforming how forward-thinking organisations build and retain their talent.
For further information, details or just a friendly chat, drop me a line.
The UK maritime industry is currently loosing £6.28 million annually to cadet attrition. Each departure costs £11,200-£29,868 in wasted investment. And with cadet numbers lower than ever before, we're walking into a crewing crisis.
The industry doesn't need another training program or policy iniative. It needs a radical culture change that addresses attrition at its core through systematic organisational progression. Which is why I've developed the Maritime Retention Excellence Framework.
Maritime industry specialist Claire Guy brings essential operational and sea-going expertise that ensures the framework works in real maritime environments.
Coming soon...
Being the only woman pushing for change gets exhausting. Having talented people constantly leave your organisation gets expensive.
Group coaching brings 6-8 women together from different maritime companies to work on their individual career challenges. You get coaching on your specific goals while hearing how others handle similar situations - no explaining why "that's just shipping culture" isn't acceptable, because everyone already knows.
Teams coaching helps organisations stop the cycle of hiring good people only to watch them disengage or leave.
Next women's group starts January 2026 - 8 spots available
Stop being the most qualified person who gets overlooked for promotion. This is intensive coaching for women ready to advance without losing who they are.
The shipping industry can be incredibly challenging for women, with only an estimated 2% making up the global workforce. And that's where coaching for women in maritime comes in, because with support, advocacy, and accountability, all things are possible.
Working together, we identify your goals and ambitions, navigate the challenges you face and utilise results driven coaching to design a career path that focuses on your strengths.
Currently accepting 3 new clients per quarter
What started as one-to-one coaching for women has evolved into something bigger. I realised that individual transformation only goes so far when the systems around people remain broken.
Which is why I developed group coaching for women who need peer support, teams coaching for organisations losing good people, and MREF - a systematic approach to the industry's retention crisis.
Too many solutions fail because they sound good in boardrooms but fall apart at sea. That's not how we work.
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Photography by Finlay Twiss